About
Sierra Blanc is a New York–based Art Director and Creative Strategist with 8+ years of experience across design, campaigns, and experiential marketing.
Driven by curiosity, culture, and an affinity for ideas that make people look twice, her work explores how brands connect with people through storytelling, design, and experiences.
Her career began in 2018 as a designer at a startup developing AI-powered A/B testing for advertising creative. In 2021, she moved into strategy at Essence Global before transitioning into art direction, where she found her passion for bringing ideas to life visually. This journey shaped her approach to creative work, combining a designer’s eye with a strategist’s mindset to develop ideas that are both visually compelling and grounded in insight.
Along the way, she's worked with Refinery29, CNC Agency (Coffee 'n Clothes), Giant Spoon, Virtue Worldwide x VICE Media, and RYZE.
Beyond client work, Sierra is the creator of Side Quest with Me, a community-driven event series bringing people together through art, culture, wellness, and play.
Selected Clients
Ryze, Postmates, Redbull, Walmart, Target, Hulu, Code.org, Vanguard, P&G, Beautycon, SheaMoisture, eos, smartwater, First Response, 29Rooms, ESSENCE Festival, BLACK+ by VICE Media