COde.org X Beautycon
Clack the Code
Code.org’s Clack The Code booth at Beautycon blended technology and creativity, transforming nail art into a hands-on, tech-driven experience. The activation spotlighted the Hour of Code, a global initiative introducing millions to computer science through one-hour coding activities. Attendees explored the creative potential of coding, with the booth inspiring participation and encouraging signups to support the movement’s mission.
Agency: Refinery29
Date: 2024
Head of Experiential: Rheanna Gaskin
3D Designer: Diana Zwetzich
Lead Creative: Sierra Blanc
Creative: Crystal Anokam
Creative: Ana Gonzalez
The User journey
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Enter the Space
Guests start by scanning a QR code to join an Hour of Code event and explore more coding activities. As they enter the booth, they're met with nail art visuals, setting the tone for creativity.
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Code Your Nails
At the iPad stations, guests explore coding through a simple, fill-in-the-blank interface inspired by CSS. As they build their custom nail design, AI instantly transforms their inputs into a digital rendering, blending creativity with code in real time.
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Take It With You
After creating their design, guests receive a digital copy of their custom nail art to save, share, or bring to their next appointment. As a bonus, they leave with a set of nail gems—turning inspiration into something they can wear IRL.
Interactive UI Demo
A closer look at the iPad interface guests used to generate AI-powered nail art using beginner-friendly CSS-inspired code prompts.
