29rooms

Lunar lounge

29Rooms is back! We’re touching down at Coachella with The Lunar Lounge, your pre-festival cosmic recharge. For the first stop on our 29Rooms Tour, we transformed a dreamy Palm Springs house into an intergalactic oasis—where beauty, art, and wellness seamlessly collided.

600 guests joined the celebration, marking Refinery29’s 20th anniversary and the long-awaited comeback of 29Rooms—our signature, interactive experience designed to connect and inspire our guests and brand partners.

Agency: Refinery29

Date: 2025

Head of Experiential: Rheanna Gaskin

3D Designer: Diana Zwetzich

Creative: Sierra Blanc

Creative: Elyza Parker

THE TOUCH POINTS

Renderings

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SheaMoisture (Experiential)