GENIUS

Lyrics 2 Vote

Lyrics 2 Vote was a proactive idea I had and shared with the team. We then pitched the idea to Genius, that music can be a powerful tool for change. Using lyrics from Gen Z's favorite artists to help make a better informed decision when it comes to voting.

Agency: Virtue

Group Creative Director: Nari Kim

Associate Creative Director: Crystal Brewis

Art Director: Sierra Blanc

My role: Concepting with ACD, writing out my ideas, deck creation, creating moldboard, and mockups. Pitching to Genius with the team.

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