
GENIUS
Lyrics 2 Vote
Lyrics 2 Vote was a proactive idea I had and shared with the team. We then pitched the idea to Genius, that music can be a powerful tool for change. Using lyrics from Gen Z's favorite artists to help make a better informed decision when it comes to voting.
Agency: Virtue
Group Creative Director: Nari Kim
Associate Creative Director: Crystal Brewis
Art Director: Sierra Blanc
My role: Concepting with ACD, writing out my ideas, deck creation, creating moldboard, and mockups. Pitching to Genius with the team.